IAPP: ‘Sale’ Under CCPA May Not Be as Scary as You Think

As the effective date of the California Consumer Privacy Act looms closer, companies are grappling with the significance of the law and its definitions. One defined term in particular, “sale,” has sparked heated debate between industry and consumer advocates, and even within the legal profession. While much has been said about this term, more needs to be said. Specifically, a review of the relevant legislative history and case law suggests that “sale” should mean the disclosure of data as part of a bargained-for exchange for money or similarly valuable consideration. For the full article published by the IAPP on this subject, click here.

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